Have you invested time and effort into building your website and want to protect your brand and community from harmful online users or bots? Digital security offers innovative and reliable solutions to keep you, your website, and your audience safe from malicious attacks.
What exactly do we mean by 'malicious attacks '?
A malicious attack aims to steal data and disrupt business operations, causing harm in the process. This is typically carried out by people, whether individually or in groups, but with advancements in technology, automated bots are now something all businesses should be looking out for. These attacks take various forms, such as the following:
Phishing:
A deceptive attempt to gain sensitive information by masquerading as someone or something trustworthy.
Malware:
Malicious software designed to damage or disable computers and networks.
Ransomware:
A type of malware that locks data or systems until the perpetrator receives money.
DDoS (Distributed Denial of Service) Attacks:
Overloading a system with traffic to make it unavailable to users.
What implications can these attacks have on your business?
Falling victim to malicious attacks can have a huge impact on your brand’s reputation, especially with attacks that target your consumer’s data. If your consumer’s data falls into the wrong hands when your brand is responsible for its security, it can cause a decline in trust between you and your audience. It can also have some legal repercussions if your security has failed to keep data safe.
Not only can these attacks affect your B2C relationships, but they can also impact your company financially. This can cause a drawback in your daily operations and cause problems for you, your employees, consumers, and other stakeholders. It is, therefore, important that you ensure your website or online systems have advanced security in place to protect your brand from harm.
Best Practices For Digital Security: Protect Your Brand
Strong Password Policies
One of the most basic security solutions is using and encouraging strong passwords across the board. This means for you, your employees, and any online users of your website. This can be done by implementing strong password policies that enhance the security of your website from hacking attempts. Here are some examples:
- Length requirements (e.g., must be at least 12 characters long).
- Complex password requirements (e.g., must use a certain number of lower cases, upper cases, numbers, and special characters).
- Multi-factor Authentication – must input a numerical code sent to your mobile number after inputting it.
- Locking the user out of the account after so many login attempts.
- Security questions (e.g., what is the name of your first pet?).
Employee Access and Training
It’s important that your employees have the understanding and resources to handle security breaches and the best practices to actively prevent any issues from arising. You can ensure that your employees are up to date by enforcing internal training into your company regulations. This can be effectively integrated through video, making learning informative and to the point. Videos are also accessible training tools, as they cover all bases, from audio learning to visual learning, ensuring that employees of all abilities are thoroughly trained.
You can also limit employee access to user data depending on their job roles. This can be done by customising your online systems and websites, allowing limited access using controlled management solutions through bespoke software development or website development solutions.
Software Updates and Data Backups
Keeping your software up to date is vital for strong security solutions. Any weaknesses that aren’t protected due to outdated software can leave you vulnerable to malicious attacks. All software must be current, not just for security but to get the best results from updated tools introduced through new software updates.
It’s also important to keep data backups. This way, if your Customer Relationship Management (CRM) system breaks down, any critical data is not lost.
Website Audits
Website audits play a crucial role in enhancing your website's security by identifying vulnerabilities, assessing risks, and recommending improvements. They are a useful way to see what works in your current security strategy and what doesn’t, allowing you to make effective improvements, such as using reliable malware detectors or stronger password policies.
At Hydra Creative, our SEO experts are experienced in performing comprehensive website audits that can improve many aspects of your online brand. With our collaborative efforts with our advanced development team, we can make thorough and efficient security advancements to your bespoke software to ensure that your brand is secure from malicious attacks. We offer bespoke packages for ongoing support of your software, making sure that your online operations are regularly updated for enhanced risk management and safety solutions.
If you are interested in any of the above solutions, contact our expert team at full-service digital agency Hydra Creative to explore the best security strategies for your business.
