Why your small business should consider video advertising for Christmas.
Making your small business known can be challenging and competitive during the hustle and bustle of Christmas, so how can you ensure that it stands out?
Hydra Creative’s answer is… video advertising! By planning ahead with creative video production strategies tailored to your requirements, you can elevate your brand image in the eyes of your target audience. Our experts explore how…
1) Why video advertising?
Videos can be informative, fun, personable, and completely unique to your brand to help your small business stand out. Your company will have numerous opportunities to share your brand and services with new audiences, and what better time than Christmas to find innovative and creative ways to spotlight your business?
To increase your visibility, engagement, and conversions this Christmas, you must convince your online users that your brand is the best in the market. As a smaller business, you must first put your brand out there and build a solid consumer base.
Video advertising is a great strategy for small businesses, allowing deeper insights into your brand. This means that online users can learn who you are, your mission, and what you offer, helping them build a connection with your business and boosting your brand awareness.
2) Can video support your small business?
It's easy to look at big brands like John Lewis as a small business and feel like the competition in video marketing is unbeatable. However, as a digital agency with experience across businesses of all sizes and industries, we've seen firsthand that small businesses can achieve significant results with video marketing.
With the rising demand for businesses to use video advertising, your brand is guaranteed to see a boost in engagement. By leveraging the popularity of both long and short-form videos, you can create a buzz around your upcoming advert early on through video marketing campaigns. For example, sharing brief teaser video hints of the final advert that may showcase a new Christmas product launch.
As a small business, video marketing is not only effective but also cost-efficient. Your long-form and short-form videos can be used across multiple online spaces, such as your website home page, to boost SEO performance on different social media platforms or as paid advertising on platforms such as YouTube. This approach expands your brand's reach, helping your small business grow while saving you money by consolidating marketing efforts that might require multiple strategies to achieve similar results.
You could use cuts of your video to market specific areas of your business or post unreleased or behind-the-scenes footage, all from the same project. Investing in a single video opens the door to significant returns across multiple channels. This flexibility makes video marketing a great strategy for your small business to gain a competitive advantage this Christmas while still meeting your set requirements.
3) Emotive Christmas Videos to Reach Your Target Audiences
Some of the most popular Christmas adverts have been familiar stories that capture Christmas's emotional and nostalgic spirit.
Remember John Lewis and Age UK’s ‘Man on the Moon’ advert? It tells a touching story of an older man trapped on the moon trying to communicate with someone on Earth. This advert reflects ‘1 million older people [who] go more than one month without speaking to anyone’. This resonates with families and loved ones who may be experiencing loneliness during the Christmas season, a time of love and togetherness, making it deeply meaningful to audiences across the globe.
To create an emotive Christmas video that resonates with your target audience, a million-pound budget isn’t a requirement. Although John Lewis is an established brand, take inspiration from their authenticity and creativity. They are a great case study to demonstrate that the story you tell makes your advert memorable, not how much is spent on its production. The solution can be as simple as real customer stories or behind-the-scenes of your team hard at work. If your video taps into the feelings of the season, your advert will be heartfelt and unique, captivating your audience through emotional content that shows the personality behind your business. This is great for establishing your brand’s identity, from your ethics to your mission, to help you build a loyal consumer base.
Ready to make your brand shine for Christmas? Don't miss out on the power of creative video production to boost your visibility, engagement, and sales. Hydra Creative offers video production services tailored to your brand's unique identity and message. Planning and starting your strategy early can help you get ahead of the competition before the season begins.
If you’re a small business looking for innovative video production solutions to help you build a strong consumer base or gain a competitive advantage, we can help! Get in touch with our expert team at full-service digital agency Hydra Creative for support today!
