ElectraLink plays a crucial role in the UK’s energy industry, managing the Data Transfer Service (DTS) that supports data communication between energy providers, suppliers, and the broader market. ElectraLink is dedicated to streamlining energy market interactions through efficient data transfer and valuable market insights. To raise awareness and educate a larger audience about their services, ElectraLink sought to enhance online visibility and ensure they can reach the right audience through organic search.

We worked in collaboration with ElectraLink to develop a targeted SEO strategy that would:

• Improve search engine visibility on keywords relevant to the UK energy industry and data transfer solutions.
• Raise ElectraLink’s profile as a trusted authority on energy data transfer and industry analytics.
• Drive organic traffic to ElectraLink’s website and boost engagement with their resources and services.

To achieve these objectives, we crafted a data-driven SEO strategy tailored to ElectraLink’s unique role and market requirements. The strategy included conducting a comprehensive SEO audit, undertaking extensive keywork research and optimising site content and implementing both on-page and technical SEO enhancements to enhance the site’s page load times and overall user experience.

To ensure sustained progress, we provide regular performance reports and analysis, adjusting the ongoing SEO strategy based on the latest data insights. Continuous monitoring allows us to refine our approach and capture emerging opportunities.

Through Hydra Creative’s SEO expertise, ElectraLink has seen a notable increase in organic traffic and search visibility. Key results include:

• Reaching the top spot on Google for several important search terms, bringing in more relevant visitors and leading to a 48.61% increase in engaged time on the website.
• Received an AI overview recognition for effectively optimising relevant search terms, demonstrating our commitment to leveraging advanced technology for improved search performance and user experience. This acknowledgement highlights our strategic approach to SEO and the effectiveness of our content in meeting user needs.

Our collaboration with ElectraLink continues to evolve, with both teams committed to utilising SEO to support ElectraLink’s mission and expand its influence in the energy sector.

This ongoing partnership demonstrates our commitment to providing bespoke, results-driven SEO strategies that align with our client’s unique objectives and audience needs.