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Transforming Kidscape's Digital Platform: A Case Study in User-Centric Design and Impactful Fundraising

Kidscape is a small but impactful national charity, dedicated to creating a world where children are safe from bullying and harm. They offer vital resources, training, and workshops to support children, parents, and professionals in tackling bullying. The charity’s mission is to ensure that every child grows up in a safe, supportive environment.

After a competitive tender process, we were chosen to deliver Kidscape’s new website, which since launch has been instrumental in boosting engagement and making it easier for visitors to access essential information. To meet the needs of their diverse audience, user-specific landing pages were created, allowing visitors to access relevant resources from the homepage. A filtering system was also introduced, enabling users to search resources by language, type, and subject, further enhancing the overall user experience.

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In addition to providing valuable content, the website needed to support Kidscape’s fundraising efforts. A key development was the integration of Stripe, allowing for seamless donation processing and the elimination of higher fees charged by their previous payment service. This integration also establishes a strong foundation for potential future features, such as payment walls for workshops or an e-commerce section.

To help expand Kidscape’s mailing list, a subscription wall was implemented, requiring users to sign up before accessing specific resources. Built with cookies, this system remembers returning visitors, ensuring they aren’t repeatedly asked to subscribe.

The website was designed to be futureproofed, secure, responsive, and scalable. Built using React for the front-end and WordPress as a headless CMS, the site offers a dynamic and high-performing platform to support Kidscape’s growth.

Since its launch, the website has successfully increased interaction and engagement, helping Kidscape reach more people and continue its mission of protecting children from bullying. The user-focused design and development have positioned the charity for continued growth and success in the digital space.

Explore the site, and find out more about the incredible work Kidscape do

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