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Broadcasting Worldwide with Tailor-Made Solution
A tailor-made cloud-based system to distribute news bulletins around the world
280,000+
Bulletins dispatched
+21.89%
Users YoY
6,500+
Daily files processed on Dropbox
The Brief
Radio News Hub provides a bespoke news service for the community and online radio stations in the UK, as well as English-speaking stations across the globe. They send out multiple types of bulletins every hour, every day of the year, via a bespoke cloud-based solution.
In order for them to grow and take their business to the next level, they required a new generation of their bespoke, cloud-based dispatch system. This is where our web development agency came in.
The front-facing website needed to be interactive and eye-catching, focusing on Radio News Hub's high-quality service to radio stations worldwide.
Vitally, the new system had to be straightforward and quick for Radio News Hub to update as and when news breaks.
Bespoke System
Our system is entirely bespoke, made to order, allowing us to cater for all of Radio News Hub’s requirements. It integrates with a number of their existing systems, including Capsule CRM system for tracking enquiries, Mailgun for tracking the delivery of the bulletins, as well as Amazon S3 to store all processed bulletins securely.
Our bespoke web development team built in the ability to combine news bulletins with advertising MP3s, allowing Radio News Hub to send out targeted advertising campaigns to their broad customer base easily. The new system also has the ability to check the audio sample rate when the bulletins are set up to check their compatibility with different playout systems, helping to identify and avoid potential issues.
System Security & SEO
We gave the system an essential security upgrade so all processed bulletins from the previous six months could be stored safely, prevent non-subscribers from accessing information, and be fully GDPR compliant.
To make sure the new website reached the desired target market, we carried out an SEO audit and fully optimised the new site, helping Radio News Hub attract new customers and realise their ambition of taking their business to the next level.
The Challenges & Results
Once the new system was created, we faced the challenge of moving all stations over to the new system with no drop in service to ensure that all bulletins were delivered in time for playout. We conducted extensive testing and worked closely with Radio News Hub to seamlessly migrate all their customers.
Using our newly upgraded system, Radio News Hub is now able to securely send bulletins to an unlimited number of stations on an SFTP connection, as well as existing Dropbox, FTP, and email options.
To learn more about how our web development agency can help with your digital transformation, contact our team today.
“It’s a very exciting time for us. We plan to introduce new bulletins for clients both at home and in Europe, and this new piece of software will allow us to instantly update even more files into clients’ playout systems, all done within seconds.”
- Director, Radio News Hub
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