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Showcasing Westbourne School with an emotive video
Views within first week
We were tasked with creating a promotional video that would portray the school’s key values whilst reinforcing that they are a co-educational institution. The video was to be displayed on the homepage of the school’s website to attract and engage with site visitors.
The idea we went ahead with was the journey of a school girl from her first day at the school to her GCSE results day.
To make the journey through school appear believable, several students of different ages at the school who looked similar were chosen. We asked our actresses to sweep some hair behind their ears to make the girls look consistent as they aged. By doing this, the audience would know that this was the same girl throughout the video. It also created an excellent opening and ending to the video that led to and supported the narrative.
We were required to include the key departments of the school, which are Art, Drama, Sports, and Music. Within the storyboard process, we worked with the school to incorporate these departments successfully. The whole school got involved to make the video a triumph.
Since the release of this video, our video production team has produced videos for Westbourne School during the pandemic to help them communicate with prospective parents and their children.
If you are interested in a promotional video for your business, we can help you. Our video marketing agency offers creative video production services that engage audiences by reflecting brand values and needs professionally and innovatively.
Get in touch with our team today to explore your video options and build your strategy.
"We have nothing but praise for Hydra Creative and the way in which they understood and transformed our brief into reality. Full of creative and innovative ideas, the team at Hydra worked closely with us on our new school promotional video, which has been very well received in all areas. They were a pleasure to work with and made the whole process pain free. I will definitely be calling on their services again!" - Angela Bywater, Marketing & Communications Manager at Westbourne School
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