The Brief
A woman of many talents, Alison Edgar is a thought leader, motivational speaker, author, and award-winning entrepreneur. Dubbed 'The Entrepreneur's Godmother', Alison lives by the words 'If you don't sell you don't have a business. But, if you can sell, you can do anything.'
Alison wanted a promotional showreel video highlighting her genuine enthusiasm for her craft and showcasing how audience involvement is a fundamental part of her talks.
We travelled to The London Business Show to film Alison's public speaking, capturing her interacting with her audience whilst discussing “the secrets of successful sales”. With the presentation just 40 minutes long and the filming taking place over one day, we had to ensure we recorded all the footage we needed within the limited time frame.