A One-Way Ticket to Digital Visibility

We worked collaboratively with the client to breakdown the requirements of the brief. They wanted to be seen as a more modern, sleek and technology-based company. So, we took that on board and created a storyboard that would reflect this using their brand-new complementary colours, and sleek animated transitions and techniques.

Our digital marketing team were an integral part of the approach of the video and the accompanying stills. The client provided us with the key comparisons and messages, but it was our job to create easy-to-understand and relatable copy that would resonate with the target audience. Hydra’s marketing team analysed the client’s target audience to enable them to write appealing and thought-provoking copy, targeted to maximise engagement from the audience.

Throughout the video production process, we made sure to keep the client in the loop with the progress and made sure that they felt involved with the decision making and the ultimate sign off on the video. We used a mixture of animation techniques and quality stock footage and imagery to highlight the key messages, as well as the price comparisons with everyday items.

Since the release of the videos they have reached almost 100,000 views on YouTube. The client was delighted with the results we had achieved for them, and from there we have been asked to create more content in the same style. Keep an eye out for more engaging video content on their social media channels soon!