/ work / tropical butterfly house

Captivating Promotional Video Helps Ticket Sales Fly

E-commerce website redesign and promotional campaign graphics and video

40,000+

Video views on YouTube

The Brief

The Tropical Butterfly House is a popular family attraction situated in South Yorkshire.

They required an exciting new bespoke website with an integrated bespoke purchasing system to allow site users to purchase animal ‘adoptions’ and gift vouchers easily. This was not possible on the previous site, meaning a valuable revenue stream was being missed.

A key requirement of the site was for users to be able to pay for adoptions and gift certificates on the website itself. Previously, customers had to ring the gift shop and pay over the phone if they wanted to adopt an animal. This resulted in lost sales as the gift shop is only open when the attraction is open. Having the ability for site visitors to adopt animals online means that sales can be completed 24 hours a day, seven days a week.

Website Design and Development

It was important to keep the end-user in mind while designing the site. This ensured that the customer journey through the website was well-considered, making it as easy as possible for users to get to their destination.

The booking system allows visitors to effortlessly “adopt” an animal or purchase a gift voucher directly through the website. This functionality auto-generates personalised adoption and gift certificates as a PDF that the purchaser can then print at home. We also made the process of purchasing entry tickets much more user-friendly.

We integrated PayPal into the website, allowing users to pay for park tickets, adoptions, and gift vouchers easily and securely. This gives users peace of mind and will enable them to purchase through trusted and recognised platforms without requiring a PayPal account.

Marketing Campaign

The Tropical Butterfly House required a high-impact marketing campaign to be featured on buses and tram stops in Rotherham and Sheffield to increase footfall to the attraction.

The brief was for the campaign to be fun, eye-catching, and appealing to the target audience to encourage them to visit with their families. We did extensive research into the target audience of this marketing campaign, as well as competitor and current market research, to ensure that our marketing messages and designs were true to the brand and the audience.

Working from the brief and our research, we created three promotional images, each including amusing and engaging copy, all with an individual look. The overall message was to be the same - for the target audience to discover (or re-discover) the Tropical Butterfly House.

Bold and clear calls to action were included in each final design, along with all necessary information requested by the Tropical Butterfly House. Snappy, eye-catching text and colours were used to make the most of "pester-power" and increase the chance of the campaign being a success.

Results

We also created a promotional video for Tropical Butterfly House alongside the campaign. The campaign proved to be a big success, with a marked increase in enquiries and visitors and a huge upsurge in website traffic and discussion on social media. The video we created has over 40,000+ views on YouTube!

If you are looking for video production services or expert website designers and developers to elevate your marketing strategy, we can help you. Get in touch with our friendly team today.