Increase Leads with SEO Strategy

We began a Pay-Per-Click search engine optimisation campaign to raise awareness and increase website traffic. We structured the account to include several campaigns around the key services which Solutions 4 Cleaning offers. For the first few months of the campaign, we carried out testing to ensure that the ads were targeting relevant traffic. This is one of the main advantages of PPC – we can monitor what works and utilise the information gathered to increase conversions. We retargeted to the optimum target market for Solutions 4 Cleaning – focusing on the people most likely to fulfil conversion targets.

Using search engine optimisation, our SEO PR team optimised the website for the same keywords that are used within the PPC campaigns and streamlined the user journey. The aim was to increase enquiries coming through the website. Search engine optimisation is vital in improving your business' online visibility – search engines take into account every little detail of your site, from text content to metadata, when ranking it against competitor sites. If your website doesn't meet the right standard, then it will not have a strong presence online on search engines – consequently significantly decreasing your chance of being found by the right audience and subsequently negatively impacting your conversion rate.