Whether you're looking to expand your brand’s social media presence or promote a new product launch, video marketing is a dynamic and powerful tool that can help you achieve your goals more efficiently.
What is video marketing?
Video marketing refers to the use of video content to promote a business, its products, or its services across various online platforms, such as your website or social media.
At Hydra Creative, our team understands that your business is unique, from its branding to its objectives. In this blog post, we break down the benefits that video marketing can have on your business to help you achieve a variety of goals and, ultimately, online success.
Boosting engagement.
Video content is soaring in popularity due to its creative opportunities for online users and businesses alike. Video content allows you to incorporate your brand’s personality into its creation. The more expressive your video content is, the more it will capture your target audience’s attention and increase memorability for long-term engagement. With various colours, fonts, and storytelling techniques, you can create visuals that compel people to interact with your brand. Videos can be emotionally impactful and, if done correctly, can build trusting connections through empathetic responses to your content. This helps with community-building that leaves your audience wanting more from your brand, driving increased long-term engagement.
Although creativity in video marketing has many benefits for increasing engagement rates, other factors draw attention and encourage interactions, too. For example, a video should express a message related to your brand and its objectives. A clear and consistent message helps to build a connection with your audience. This helps to enhance the user experience of your video marketing and encourage deeper engagement with relevant, valuable, and creative video content.
Competitive advantage.
With video marketing, you can set yourself apart from your competitors by creating video production strategies that align with your business strategy. Authenticity is just as important as high-quality videos to enhance your memorability. How your brand is presented through your videos can be the deciding factor for who your online audience decides to engage with. By placing your branding and target audience’s interests at the forefront of your video marketing, you can distinguish your business within a competitive market.
Increasing reach and brand awareness.
One of the great things about your bespoke video content is it can be adapted to fit across different online platforms. By producing just one video, you can create long-form content for your website and short-form content to be posted on your social media. Why social media? Its on-the-go consumption has seen social media become a transformative space for businesses. With its global reach, you can present your brand to wider and interested audiences.
Long-Form Videos.
Long-form videos are useful for sharing deep and personal insights with your target audience, which works best on platforms like YouTube. This approach allows you to share behind-the-scenes insights into your business operations, detailed information about your messaging, and in-depth looks at your products, helping consumers understand your brand and build connections. It can also open the door to new partnerships, especially on networking platforms like LinkedIn. Here, you can share video content that showcases events and testimonials from collaborations with other companies.
Short-Form Videos.
Short-form content has grown in popularity for its quick consumption and fun content, especially by younger demographics. However, many businesses also utilise shorter versions of their content across platforms such as TikTok and Instagram, putting their creative spin on trends to draw attention to their brand and increase its awareness. You can use this to show a more fun and personable side of your business, such as behind-the-scenes looks at events or projects, filming your team, and promoting upcoming posts.
Generating leads and conversions.
Video marketing is a great way to promote your products or services and drive consistent traffic. Consider digital advertising campaigns and utilise your video content to increase their SEO performance. By including assets in your ad campaigns, such as videos, they will increase in relevancy and visibility to encourage more traffic to your website for higher chances of conversions. You can include strong call-to-actions or product demonstrations showing potential customers that your offer is the best on the market. Online users will be more likely to click through if the videos are informative and relevant once the ad is made visible to them.
Your landing page is also an important part of the process. Consider including a video on your website's header to draw engagement and prevent bounce rates. If the video has a call-to-action button, interested users will have easy access to engage with your business, increasing your conversion rate with seamless user experiences.
If you’re a business owner looking for innovative strategies to achieve your goals, video marketing can drive your strategy to success!
